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E-commerce Empowerment for SMEs: A Comprehensive Guide to Significance, Challenges, Transformative Impact, Adaptation, Decision Making, and Future Trends

Penulis

Yossie Rossanty 
Ramadhan Harahap
Rani Ramadhani Nasution  

Editor
:
Tri Selaras Cendekia
Cover & Tata Letak
:
Tri Selaras Cendekia
Jumlah Halaman
:
153 Halaman
ISBN
:
978-623-89019-3-7
Tanggal Publikasi
:
2024-03-19

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  E-commerce has increasingly become vital for Small and Medium-sized Enterprises (SMEs) as they strive to gain a competitive edge and access global markets (Ghobakhloo et al., 2011). Despite its potential benefits, SMEs encounter various barriers to adopting e-commerce, including the lack of success stories, knowledge gaps, and limited internet access (Mohamed et al., 2009). Nonetheless, the adoption of B2B e-commerce can offer SMEs competitive advantages and bolster their ability to compete with larger organizations in global markets (Elbeltagi et al., 2016). It is widely believed that e-commerce applications have a significant positive effect on the performance of SMEs, although implementation challenges persist (Chen & Zhang, 2015). Studies on e commerce adoption by SMEs in developing countries like Indonesia aim to provide an overview of the extent of adoption and its impact (Rahayu & Day, 2016). The results of these analyses underscore the importance of e commerce adoption and SMEs' entrepreneurial orientation on their performance (Abebe, 2014). 

  The adoption of e-commerce in SMEs is driven by its perceived benefits and is often promoted as a technology enabling SMEs to compete with larger counterparts (Hajli et al., 2014; Abou-Shouk et al., 2012; Kartiwi et al., 2018). Furthermore, e-commerce can be integrated into all activities involving the provision of information on products and services by SMEs (Syah et al., 2017). Despite significant investments, the adoption and effective use of e-commerce remain low among SMEs (Stockdale & Standing, 2006). There is considerable interest in e-commerce adoption by SMEs, particularly in developing countries, yet the response has not reached a significant level (Hashim & Abdullah, 2014; Lim & Baharudin, 2013). The slow adoption of e-commerce by SMEs has been studied in  various countries, with documented benefits such as reduced costs, increased sales and productivity, extended market reach, and increased customer loyalty, all crucial for SME growth (Zaied, 2012; Ibrahim et al., 2018). 
Kategori Buku
:
Ajar
Cetakan
:
Penerbit
:
Tri Selaras Cendekia
Tahun Terbit
:
2024
Kertas
:
UNESCO
Ukuran
:
15.5 x 23 cm
Produk Tags
:
Ekonomi

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